CALIFORNIA STATE POLYTECHNIC UNIVERSITY, POMONA
College of Business Administration
Graduate Business Administration Program
BUSINESS RESEARCH METHODS
GBA 683/684 Winter 2005
Day & Time: Tuesday, 6:00 - 8:50 pm/By Appointment
Dr. Sijun Wang
Office Hours: TR 12:00 - 2:00 pm;
Fri. 12:00 - 1:00 pm;
and by appointment
Identification and investigation of business problems. Stating hypotheses, problem statements, defining and
collecting data, and selecting appropriate analysis techniques.
Examination of types of business research (ex
post facto, laboratory, field, delphi or survey) and limitations for inference.
Concurrent enrollment in GBA 684 is required.
Unconditional standing required.
***Prerequisite: Completion of all MBA prerequisite courses and microcomputer proficiency.
Development of hypotheses, problem statement, and bibliography for business problems under the direction of
a faculty member. 1 supervision.
Concurrent enrollment in GBA 683 is required.
Zikmund, William G., Business Research Methods
, Seventh Edition, Dryden Press, New York, New
Leedy, Paul D., and Ormrod, Jeanne Ellis, Practical Research: Planning and Design
, Eighth Edition,
Merrill/Prentice Hall, Upper Saddle River, New Jersey, 2005.
Pyrczak, Fred, and Bruce, Randall R., Writing Empirical Research Reports
, Fourth Edition, Pyrczak
Publishing, Los Angeles, 2003.