consumer behavior

consumer behavior - Alexis Rodriguez MAR3503 Section 0111...

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Alexis Rodriguez MAR3503 Section 0111 Individual Written Assignment The product I chose for this assignment was Patron. The main difference between the two ads is the size of each of them. One is actually a three page ad, while the other one only takes up a third of the page. Another main difference I see is that the smaller ad focuses on promoting a website for Patron while the bigger one primarily focuses on the actual product. I would say that the larger ad will attract more consumers. Size is the main source factor that would attract the attention of consumers. Since the ad is three pages long, you would definitely notice the ad while flipping through a magazine. While the other ad only takes up a third of a page and its position is in the middle of the page. Another source factor used by the larger ad is expectation violation. Since it is a three page ad, it is able to use the first page as an attention grabber. It uses a slogan that says “Some perfection is debatable” on the front page. So I believe this will get people curious to see what that means. So when they turn the page, they
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This note was uploaded on 02/24/2010 for the course ECO 4505 taught by Professor Benson during the Spring '10 term at Brandon.

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consumer behavior - Alexis Rodriguez MAR3503 Section 0111...

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