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Benefits - more than those who don’t • Customers have...

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Click to edit Master subtitle style 2/25/10 Why Advertise with Us? The Phone Company
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2/25/10 Brand Identity Greater customer recognition Higher customer recall Increased trust Increased word of mouth Less time spent convincing customers of your value
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2/25/10 Increased Sales Directory ads increase phone contacts by 37% Walk-ins increase by 15% First-time customers increase by 10% Repeat sales increase when existing customers see your ad
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2/25/10 Bigger Market Share Businesses who advertise sell 17%
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Unformatted text preview: more than those who don’t • Customers have greater recall of businesses that advertise • Advertisers enjoy greater brand awareness in their area • Consistent advertisers increase share year over year 2/25/10 Cost Savings • A one-year ad costs: – 15% less than a color brochure – 25% less than a monthly newspaper ad – 35% less than a monthly magazine ad – 50% less than a single radio spot – 70% less than a single TV ad...
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