This preview shows page 1. Sign up to view the full content.
Unformatted text preview: revenue per year (Happel and Jennings, 2002). They advertise in places like phone directories and on the Internet. Some even post bonds to guarantee the service they provide (one concern being that they sell forged tickets). They typically carry a large inventory of tickets for many events with a variety of seats, although they tend to concentrate on the best seats in the venue. Brokers may also provide seating charts, updated event calendars and sometimes packages including accommodation and other travelling arrangements. Brokers usually sell tickets at prices above face price. Also, whilemost concert venues divide the house into a few sections and offer the majority of tickets at two or three price points, brokers may charge different prices for different seats within the same section...
View Full Document
- Spring '09