Unformatted text preview: Under free seating, where “seats” are not clearly de. ned because the audience is shepherded into a common area and no seats are reserved, the quality of the theatre experience is uncertain. Consumers do not know if they will be able to secure a desirable location and, more importantly, the physical space for consumers may become congested, especially in prime viewing locations where the crowd mashes together. Under free seating, the market for premium locations cannot clear through prices. However, it may clear through quality, since quality declines with congestion, and one would expect congestion, and therefore quality, to vary across locations....
View Full Document
- Spring '09
- Rosen., free seating, de. ned, prime viewing locations