Unformatted text preview: box of. ce. Estimates of the total value of tickets sold each year vary greatly. Considering the concert business alone, Amusement Business estimates in 2000 that 44.3 million concert tickets had been sold for a total value of $1.6 billion worldwide. The world’s largest ticketing company, Ticketmaster, sold 86.7 million tickets in 2001 valued at more than $3.6 billion. According to Forrester Research, the market for event ticketing in the United States totalled $15.5 billion in 1999. Other estimates of the total market for tickets vary in the range of $7 billion to $60 billion, with the range depending on the set of events that are taken into account (Happel and Jennings, 2002)....
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- Spring '06
- Ticketmaster, Forrester Research, typical entertainment event, Primary Market Tickets, Amusement Business