MC 2000 Test 1

MC 2000 Test 1 - MC 2000 Test 1 Chapter 1: Communication...

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Unformatted text preview: MC 2000 Test 1 Chapter 1: Communication & Society What is Communication? o Communication is a process embedded in our everyday lives that informs the way we perceive, understand, and const ruct our view of reality and the world. o There are different aspects of communicat ion. Sources can originate from anywhere Has to have symbols, messages, and meanings • Messages have to be understandable and often include symbols Must have receivers • Television audiences, newspaper readers, etc. Noise • Dist ractions o Large number of messages received can distract from the meanings of the messages o Messages may be distorted Fi lters • Examples: newspaper editors, television producers, and book publishers Feedback • Responses • Event attendances 1 Types of Communication o Interpersonal Communicat ion “ Inter” means between One-to-one communicat ion Lots of direct feedback (verbal and nonverbal) from “audience”- not one-way communicat ion; rather, a dialogue Example: text messaging o Int rapersonal Communication “ Int ra” means within Internal (within-your-own-head) communication Also lots of feedback-especially if you have conversat ions with yourself or you have mult iple personalit ies • Example: Sybil o Group Communicat ion One-on-more-than-one communication Closer to one-way communicat ion but sender can still get lots of feedback from audience o Mass Communicat ion Few-to-many communicat ion Allows the least amount of feedback from the audience • Feedback can be less accurate Process involving creators, channels, and society Media, Culture, & Democracy: The I ntersection o Culture: Symbols, products, values 2 o Media: Vehicle for culture creation, t ransm ission, and interpretat ion Mass Media vs. Mass Communication o Mass Media Institutions, products, methods/channels The ways in which the message gets to us o Mass Communication The process that involves the use of the channels in mass media Process involving creators, channels, and society Linear model of communication o Sender-(message) Mass Media Channel Gatekeepers Receivers(Audience) Effect Problems with a Linear Communication Model o Problem 1 -- I t doesn’t distinguish between different types of media/channels o Problem 2 -- It assumes the sender is a concrete rather than a swarm of individuals o Problem 3 -- There is no feedback. I t’s a one-way process o Problem 4 -- I t is linear, Step 1, Step 2, Step 3… which doesn’t reflect how we really consume media Elements of Mass Media Industry o Production Creation, organization, and reproduction of material via mass media Motion Picture Production companies Television Production companies 3 • Joint ventures • Network original programm ing Newspaper Production companies o Dist ribut ion Selection, coordinat ion, and disbursement of material through media...
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This note was uploaded on 02/24/2010 for the course MC 64842 taught by Professor Sanders during the Spring '10 term at LSU.

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MC 2000 Test 1 - MC 2000 Test 1 Chapter 1: Communication...

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