Making_Sense_of_the_Media_Industry

Making_Sense_of_the_Media_Industry - Making Sense of the...

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Unformatted text preview: Making Sense of the Media Business Media Industries: The Six Primary Activities 1. Production 2. Distribution 3. Exhibition 4. Audience Research 5. Finance 6. Government Regulation Production  Creation, organization, and reproduction of material via mass media C Motion Picture Production companies C Television Production companies Joint ventures Network original programming C Newspaper Production companies 3 EXAMPLE: Commercial Network Television  One of many independent production companies based primarily in Los Angeles C One of the old film studios with TV divisions C One of the TV networks themselves Distribution  Selection, coordination, and disbursement of material through media channels C Purchase content, finance productions in advance, handle advertising and marketing C Distribution to foreign markets C Inadequate distribution can leave a medium nowhere 5 Distribution  Examples: When ABC sends its television programming to TV stations via satellite. When Sony Music sends its newest releases to Apple to be sold over the iTunes website Exhibition  Place where content meets the audiencethe activity of presenting media materials to audiences for viewing or purchase. C Public viewing or purchase Movie theatres Local TV stations Cable systems Video rental Retail stores 7 Commercial Network Television  Accomplished by individual TV stations throughout the U.S., most of which are throughout the U....
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This note was uploaded on 02/24/2010 for the course MC 64842 taught by Professor Sanders during the Spring '10 term at LSU.

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Making_Sense_of_the_Media_Industry - Making Sense of the...

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