Media_Impact

Media_Impact - 1 Personal examples Media can provide...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Personal examples Media can provide information Media can be persuasive Media acts as a socialization tool 2
Background image of page 2
To understand mass communication theory, you should recognize: There is no one mass communication theory. Mass communication theories are often borrowed from other fields of science. Mass communication theories are human constructions. Mass communication theories are dynamic. 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Direct effects model- content goes in and is processed uniformly; everyone will essentially have the same reaction to mediated content (also referred to as Hypodermic Needle Model/Magic Bullet Theory) Does this happen in the real world? Are there really examples of this? 4
Background image of page 4
Aired: 10/30/38 CBS Mercury Theatre Adaptation of novel by H.G. Wells and produced by Orson Welles Thousands fled, guarded their homes, some committed suicide BUT. . Only on the East Coast… 381030.ra 5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Geopolitical landscape: Brink of WWII Locally: Night before Halloween First radio drama to be formatted like a news broadcast (1 st embedded journalist) Used local town with real street names People missed the disclaimer 6
Background image of page 6
Observation - the act of noting or recording something in the real world Experiment - a test under controlled conditions to examine the validity of a hypothesis 7
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Variable- any measure that changes Independent variable- (Cause) Dependent variable- (Effect) Ex. 8 Exposure to violent TV Increase in violent acts In real life Independent variable Dependent variable
Background image of page 8
Identify a problem Review existing research Develop a hypothesis Determine appropriate method Collect data Analyze data for results Interpret data; look for explanations and patterns 9
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Girls Eating disorders (Field, Low esteem (Polce-Lynch, et al. 2001) Body dissatisfaction Objectification (Frederickson
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/24/2010 for the course MC 64842 taught by Professor Sanders during the Spring '10 term at LSU.

Page1 / 32

Media_Impact - 1 Personal examples Media can provide...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online