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Unformatted text preview: cooperative relationship with the government. *The assumption that media, particularly television, affects how people view the world is diffusion of innovations theory. *Most researchers believe media has limited effect . *Movie attendance declined in the 50s because people were staying home and watching television. *The movie known for starting the era of the special-effects blockbuster was Citizen Kane. *The Dow Jones news service is an example of a chain ownership company, a feature syndicate, and a wire service. *Cable television began as an alternative to satellite TV. *A rating is the percentage of homes equipped with TVs that are tuned to a particular station at a particular time. *In the 1950s, pay for play was when record promoters paid disc jockeys to play certain records....
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This note was uploaded on 02/24/2010 for the course MC 64842 taught by Professor Sanders during the Spring '10 term at LSU.
- Spring '10