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http://www.nytimes.com/2010/01/28/fashion/28SKIN.html?ref=health January 27, 2010 Forget Jenny Craig. Hit the Drive-Thru. By ABBY ELLIN, New York Times CAN eating fast food help you lose weight? Christine Dougherty, a 27-year-old business consultant in Pensacola, Fla., thinks so. “I don’t like to cook, and I wanted to be realistic without changing my lifestyle too much,” Ms. Dougherty said. She began replacing her usual fast-food lunch or dinner with meals from the Fresco menu at Taco Bell, which consists of seven items — including burritos and tacos — each with less than 9 grams of fat, compared with, say, 30 grams of fat in the Stuft beef burrito on the regular menu. Ms. Dougherty said that she ate there five to eight times a week, exercised more and — over two years — lost 54 pounds. By December 2009, she was the spokeswoman for Taco Bell’s new Drive-Thru Diet advertising campaign for the Fresco menu, which features Ms. Dougherty’s story in TV and print advertisements, and online. The company recently began offering the menu in its drive-through kiosks, and not just inside the restaurants. Taco Bell isn’t the only fast-food business to have jumped on the reduced-calorie bandwagon, but it is one of the few to promote their low-fat offerings so widely. Over the last few years several chains have introduced lighter menu items with less fanfare: Dunkin’ Donuts sells egg-white sandwiches. Quiznos offers a 500-calorie-and-under menu. Starbucks has panini sandwiches with 400 calories or less. In 2004, McDonald’s briefly offered Go Active! Happy Meals for Adults (complete with pedometer), but these days sells items, like a grilled chicken sandwich, without promoting their low-fat attributes. Then there’s Subway, which, besides its 230-to-380-calorie Fresh Fit subs, claims that most of its sandwiches are low calorie, provided consumers don’t add high-fat condiments. The chain shot to diet fame 10 years ago when Jared Fogle said that he lost 245 pounds by eating Subway fare for lunch and dinner. Hoping to repeat that success, Subway recently recruited Shay Sorrells, a contestant on
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This note was uploaded on 02/24/2010 for the course MAT 3471 taught by Professor Gashs during the Spring '10 term at Punjab Engineering College.

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