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Unformatted text preview: ii. Cut-off criteria 1. Ex: Camera a. Zoom, screen, megapixels (resolution), memory, color d. The Purchase i. Price point you will take more time to think about 1. Ex: $500 ii. Post Purchase 1. Ex: Time Share Buy a. Cognitive Dissonance i. Buyers Remorse after buy b. Companies should make you feel you got the best deal: Follow-up, Guarantee, Warranty III. Recognition a. External Stimuli i. Advertising ii. Movie star pictures for advertising to push the product b. Internal Stimuli i. Human needs ii. Better education 1. hunger...
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This note was uploaded on 02/25/2010 for the course MGMT 389 taught by Professor Davis during the Spring '10 term at VCU.
- Spring '10