IoBM- Brand Management 7th May '2018 - INSTITUTE of BUSINESS MANAGEMENT College of Business Management Department of Marketing COURSE SPECIFICATION

IoBM- Brand Management 7th May '2018 - INSTITUTE of...

This preview shows page 1 - 4 out of 9 pages.

INSTITUTE of BUSINESS MANAGEMENT College of Business Management Department of Marketing COURSE SPECIFICATION Brand Management 511 - Elective University: Institute of Business Management Faculty: Course specifications Program(s) on which the course is given: BBA(H). MBA Major or minor elements of programs: BBA(H), MBA Department offering the program College of Business Management Department offering the course: Marketing Academic year/Level: Level 4 Date of upgraded specification approval: April 2018 A. Basic Information Title: Brand Management Code: MKT 511 Credit hours: 3 ( 41 hours) Tutorial/Case Studies 1.1 B. Professional Information Page 1 of 9
2. Intended learning outcomes of course (ILOs) Page 2 of 9
3. Contents: Session Topic for 24 sessions No. of hours 1 Instructor .5 Student 14.5 1 & 2 What is a Strong Brand Chapter 1 of Building Strong Brands Subjects Covered An Introductory Note on Case Method.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture