INSTITUTE of BUSINESS MANAGEMENTCollege of Business ManagementDepartment of MarketingCOURSE SPECIFICATIONBrand Management 511 - ElectiveUniversity: Institute of Business ManagementFaculty: Course specificationsProgram(s) on which the course is given: BBA(H). MBAMajor or minor elements of programs: BBA(H), MBADepartment offering the program College of Business ManagementDepartment offering the course: MarketingAcademic year/Level: Level 4Date of upgraded specification approval: April 2018A. Basic InformationTitle: Brand ManagementCode: MKT 511Credit hours: 3 ( 41 hours)Tutorial/Case Studies 1.1B. Professional InformationPage 1of 9
2. Intended learning outcomes of course (ILOs)Page 2of 9
3. Contents:SessionTopic for 24 sessionsNo. of hours1Instructor .5Student 14.51 & 2What is a Strong BrandChapter 1 of Building Strong BrandsSubjects CoveredAn Introductory Note on Case Method.