Brand Persona - Brand Persona Brand Personification Sincere Excitement Competence Sophistication Ruggedness Name one brand that Try to Associate

Brand Persona - Brand Persona Brand Personification...

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Brand Persona Brand Personification
Sincere Excitement Competence Sophistication Ruggedness
Name one brand that Try to Associate itself on Sincere Excitement Competence Sophistication
IS IT RELEVANT ?
PERCEPTI ON OF EAST ASSOCIATI NG WITH
SUSHI TASTES GOOD WHEN THE COOK
Some brands has clear personality MOST Does not have any personality
Consider a Brand as a Human
Brand Managers keep THREE elements in perspective while creating a brand persona.
1. Persona should be relevant to the target market.
2. Persona should be Consistent.
3. Persona should be likeable for the target market.
LUX’s PERSONA Beautiful Celebrity Great Feeling Stylish Young
CORNETTOs PERSONA Young Romantic Stylish Urbane Excited Beautiful

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