Brand Equity.pptx - Brand Equity Brand equity interbrand.mp4 interbrand ceo interview.mp4 Brand Equity according to Brand Managers Survey \u2022 Survey by

Brand Equity.pptx - Brand Equity Brand equity...

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Brand Equity
Brand equity interbrand.mp4
interbrand ceo interview.mp4
Brand Equity according to Brand Managers: SurveySurvey by DDB Advertising Agency of Brand Managers: Q. What is the most important factor contributing to brand equity?Brand Awareness: 65%Brand recognition (through logo/ Packaging/ codes):39%Brand Loyalty: 24%
Two Important factors MissingLikability And Purchase
Survey
Brand Equity Ten Model

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