barbie Case

barbie Case - Law 723: Barbie Case 1. The business facts in...

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Law 723: Barbie Case 1. The business facts in this case are very plain to see. The toy company that manufactured Barbie dolls had trademarked the word Barbie to be used exclusively for their line of plastic dolls. However a small chain of restaurants in Montreal also adopted the name Barbie to be used as their name. The name Barbie was used to refer to their barbequed food on the menu, but the toy company felt that the usage of the name would confuse consumers as to what the restaurant was actually selling. The toy manufacturer then filed a suit against the restaurant chain saying that the use of the trademarked name was causing confusion within the market and therefore the name needed to be changed. However, because the two companies operate in completely different markets, the courts found that the use of the name was not causing confusion amongst consumers and therefore the trademark case was dropped. 2.
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barbie Case - Law 723: Barbie Case 1. The business facts in...

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