Introduction

Introduction - Introduction- Site/Company Background The...

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Introduction- Site/Company Background The purpose of this report is to review and compare two websites in the same product segment. I chose to review DrJays.com and ClubUrban.com, two of the most recognizable urban clothing stores on the internet. DrJay’s opened its first store in 1975 in the South Bronx section of New York and paralleling the growth and emergence of Urban/Hip-Hop culture . r. Over the 25 year existence, Dr Jay’s has built its success on a steady slogan of “offering the latest styles from the leading brands, while continually discovering new brands” to bring to their customers. Much of this has not changed when the company created its online store in 1999. This hasn’t changed when the company broke on online shopping scene in 1999. On the other side of spectrum is ClubUrban. A relatively new comer to urban retailer clothing industry, but with has major success over the years. In 2003, the company opened up their website and based their goals and visions on expanding their brand, improving customer relationship and experience online,
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This note was uploaded on 02/26/2010 for the course ITM LAW723 taught by Professor Avnerlevin during the Spring '06 term at Ryerson.

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Introduction - Introduction- Site/Company Background The...

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