marketing midterm

marketing midterm - Question 1 1 of 1 points Commitment is...

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Question 1 1 of 1 points Commitment is ULTIMATELY based upon: Selected Answer: satisfaction. Correct Answer: satisfaction. Question 2 1 of 1 points Loyalty is: Selected Answer: all of the above Correct Answer: all of the above Question 3 0 of 1 points In this type of Internet interaction, the user must search through the information to determine what he or she finds interesting or relevant. Selected Answer: Low individualization, high interactivity Correct Answer: Low individualization, low interactivity Question 4 1 of 1 points The development of an exchange relationship is a direct function of the level of Selected Answer: customer involvement. Correct Answer: customer involvement. Question 5 1 of 1 points During this customer relationship stage, the customer recognizes that the firm is a possible exchange partner but has not initiated any communication with the firm or purchased any of its products. Selected Answer: Awareness Correct Answer: Awareness Question 6 1 of 1 points This requires that a person or firm perform or abstain from specific behaviors in the exchange relationship. Selected Answer: Norms Correct Answer: Norms Question 1 of 1 points
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7 This is perhaps the single most important signal of customer commitment. Selected Answer: Registration Correct Answer: Registration Question 8 1 of 1 points This is a critical component of customer profitability, and is reflected by the frequency and magnitude of purchases. Selected Answer: Relationship depth Correct Answer: Relationship depth Question 9 1 of 1 points The goal of relationship marketing is to build: Selected Answer: enduring involvement. Correct Answer: enduring involvement. Question 10 1 of 1 points An analysis of technology __________ is used to assess the penetration of the technologies necessary to enable the consumer to take advantage of or participate in an offering. Selected Answer: adoption Correct Answer: adoption Question 11 0 of 1 points The amount of white space that is still apparent in the marketplace is referred to as Selected Answer: untapped potential. Correct Answer: unconstrained opportunity. Question 12 0 of 1 points These partners are companies that give and receive value from partnering with the company. Selected Answer: Cooperative Correct Answer: Capability Question 1 of 1 points
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13 In attempting to "frame" market opportunities, the marketer should begin by: Selected Answer: investigating opportunities in an existing or new value systems. Correct Answer: investigating opportunities in an existing or new value systems. Question 14 0 of 1 points New value creation is based on doing a better job of Selected Answer: expanding the product base. Correct Answer:
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marketing midterm - Question 1 1 of 1 points Commitment is...

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