stupidmrk530finalexam

stupidmrk530finalexam - MY COURSES > CMKT530 DA0 DB0...

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MY COURSES > CMKT530 DA0, DB0 - INTERNET MARKETING > TESTS AND EXAMS > REVIEW ASSESSMENT: CMKT530 FINAL EXAM SPRING05 Review Assessment: CMKT530 Final Exam Spring05 Name: CMKT530 Final Exam Spring05 Status : Needs Grading Score: 42 out of 60 points Time Elapsed: 1 hours, 16 minutes, and 43 seconds out of 1 hours and 15 minutes allowed. Instructions: Question 1 0 of 1 points While playing a definite role in marketing communications, ____________________ are "plagued" by an aggressive, obtrusive reputation. Selected Answer: telemarketers Correct Answer: all of the above Question 2 1 of 1 points ________________ remain the most common type of online advertising, having proved effective in promoting brand recognition. Selected Answer: Banner ads Correct Answer: Banner ads Question 3 1 of 1 points Permission e-mail is one of the most powerful levers that can be used to keep consumers in the _______________ stage of the marketing relationship. Selected Answer: Commitment Correct Answer: Commitment Question 4 0 of 1 points The use of the Internet as a tool for product/topic information has placed a "premium" upon efficient: Selected Answer: banner ads. Correct Answer: search engines. Question 5 1 of 1 points Multiple, near real-time interactions are at the core of:
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Selected Answer: interactive marketing. Correct Answer: interactive marketing. Question 6 1 of 1 points Which of the following is a vital component of BOTH attempts to build lasting customer relationships AND "damage control"? Selected Answer: customer service Correct Answer: customer service Question 7 1 of 1 points This is seen by many as the most effective marketing communications tool online for acquiring and retaining customers. Selected Answer: E-mail marketing Correct Answer: E-mail marketing Question 8 1 of 1 points The most common types of interstitial ads are: Selected Answer: pop-up ads. Correct Answer: pop-up ads. Question 9 0 of 1 points Customer service FIRST becomes important during the relationship stage of: Selected Answer: commitment. Correct Answer: exploration/expansion. Question 10 0 of 1 points The HIGHEST level of targeting can be achieved through: Selected Answer: pop-up ads. Correct Answer: permission marketing. Question 11 0 of 1 points The PRIMARY goal of a mature community is to:
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Selected Answer: enhance feedback. Correct Answer: aim for sustainability. Question 12 0 of 1 points e-Bay is an excellent example of a(n) _____________ community. Selected Answer: interest driven Correct Answer: activity driven Question 13 1 of 1 points This is not one of the 'people' criteria used in defining a successful community. Selected
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This note was uploaded on 02/26/2010 for the course ITM LAW723 taught by Professor Avnerlevin during the Spring '06 term at Ryerson.

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stupidmrk530finalexam - MY COURSES > CMKT530 DA0 DB0...

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