Analysing a Strategy Case Study_2

Analysing a Strategy Case Study_2 - Analysing a Strategy...

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Analysing a Strategy Case Study - Some Tips Copyright: Adrian Haberberg and the University of Westminster, 1998 Give yourself time to assimilate a case The longer that a case study is given to “sink in” to your subconscious, the deeper the understanding you will get and the better your answers will be. Read the case material for the first time as soon as you have been allocated it as an assignment or seminar example. Get a general impression: Which organisations and industries does it relate to? Is the organisation doing well or badly now, and how has it performed in the past? Is it a company that has an unbroken record of success? Or a successful company that has fallen on hard times? What are the main issues and choices confronting the company? Is it in an expanding industry, or a maturing one? Are customer needs changing? Does the firm confront a variety of opportunities? Or is there a particular business decision which the case is oriented towards? What information is there in the case, as tables and annexes? Analyse thoroughly, and use what you have been learning
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Analysing a Strategy Case Study_2 - Analysing a Strategy...

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