Bliss Girl Marcia Kilgore Case Applying Template Example

Bliss Girl Marcia Kilgore Case Applying Template Example -...

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Unformatted text preview: 1/11/2008 1 Bliss Girl Bootstrapping Rhinestones into Diamonds Rhinestones into Diamonds Marcia Kilgore CHARACTER & BACKGROUND Charismatic; optimistic; feisty Self-deprecating sense of humour Attention to detail; obsessive observer; hands-on personality; straight shooter Easy going cheeky and cheery view Easy going, cheeky and cheery view Small town bundle of effervescence How are any of these traits reflective of her business practices? What was her key inspiration? Deficit Model or Self-actualization? GENESIS OF THE OPPORTUNITIES High school bodybuilding personal trainer in New York for models & celebrities when university funding fails Skin-care course (acne) leads to facials for friends Crash course cosmetic chemistry prior to Lets Face It , her small business in trendy Soho district (1993) (age 23!) Popularity led to a 5600 square foot Bliss (1996) Quote in People magazine by Julia Roberts; gets attention Quote in People magazine by Julia Roberts; gets attention of French luxury products group LVMH (Louis Vuitton) ( paid $30m for 70% of Bliss) (1999 ) Divestiture of LVMH to Starwood Hotel for spas in Westin...
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This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.

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Bliss Girl Marcia Kilgore Case Applying Template Example -...

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