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Unformatted text preview: has defined within an existing red ocean. Demand is created rather than fought over by adopting value innovation which requires curiosity and swimming in unchartered waters focusing on the big picture. The real differentiation is the focus on creation . It has to be part of a companys cultural belief system It has to be part of a company s cultural belief system. It is not about progress but rather it is a leap . The creation of blue oceans builds brands. Examples: Cirque du Soleil !!!!! Home Depot McDonalds...
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This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.
- Spring '10