Unformatted text preview: has defined within an existing red ocean. • Demand is created rather than fought over by adopting “ value innovation” which requires curiosity and swimming in unchartered waters focusing on the big picture. • The real differentiation is the focus on creation . It has to be part of a company’s cultural belief system • It has to be part of a company s cultural belief system. • It is not about ‘progress’ but rather it is a leap . • The creation of blue oceans builds brands. • Examples: – Cirque du Soleil !!!!! – Home Depot – McDonald’s...
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- Spring '10
- Cirque du Soleil, Blue Ocean, market space