BUILT TO LAST - 2 6 TIMELESS FUNDAMENTALS 6 Embrace the...

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3/23/2008 1 Authors: JIM COLLINS & JERRY PORRAS 6 TIMELESS FUNDAMENTALS 1) Be a CLOCK BUILDER not a time teller. ¾ Shift from being a great product visionary to creating a great organization. 2) Build your company around a CORE IDEOLOGY. ¾ Create a sense of purpose beyond just making money zealously pursued; strong sense of identity 3) Build a CULTLIKE CULTURE. ¾ Go beyond value statements. Permeate the company with company ideology. 6 TIMELESS FUNDAMENTALS 4) HOMEGROW your management. ¾ Insiders preserve core values at a gut level. 5) Stimulate progress through BHAGs, experimentation & continuous improvement. ¾ Big Hairy Audacious Goals ¾ While core ideology provides continuity, stability, and cohesion, the drive for progress promotes change, improvement, innovation and renewal.
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Unformatted text preview: 3/23/2008 2 6 TIMELESS FUNDAMENTALS 6) Embrace the GENIUS OF THE AND. ¾ Clock build your company to preserve the core AND simultaneously stimulate progress. ¾ Continuity AND change Conservatism AND progressivenes ¾ progressiveness ¾ Stability AND revolution ¾ Predictability AND chaos ¾ Heritage AND renewal ¾ Fundamentals AND craziness PRESERVE THE CORE AND STIMULATE PROGRESS ! “By being clear about their core values and guiding purpose – about what should not change – companies [and the entrepreneurs that founded them] can feel liberated to experiment with everything else.” Jim Collins, Built to Last PRESERVE THE CORE AND STIMULATE PROGRESS...
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