Cirque du Soleil Lecture Notes using template

Cirque du Soleil Lecture Notes using template - Cirque du...

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1 Cirque du Soleil founder: Guy Laliberte Creating the right leadership and communicating the vision Aside: case is in “Commitment” section of book Background and Character of Guy Laliberte • Risk taker; busker (street performer) – counterculture anti-circus; creative mindset; out-of-the-box • Visionary – creates a dreamlike alternate circus to provoke, invoke, evoke emotions (ethereal, celestial, heavenly) • Principled; artistic values; core values – no compromise on personal values – 7 pillars of value 7 pillars of value – defends the brand – never went public • Disciplined approach – find the balance between business and creativity through business plans • Passion to produce the best quality – detail orientation; scouting internationally DEFICIT MODEL OR SELF ACTUALIZATION? KEY INSPIRATION? Explain the genesis of the opportunities recognized by the entrepreneur. • Street performer ( busker ) in the 70’s • Le Club des Talons Hauts ( non-profit ) 1981 • La Fete Foraine street festival 1982-84 • 450 th anniversary of Cartier’s voyage needed events and activities – Cirque du Soleil opened in
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This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.

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Cirque du Soleil Lecture Notes using template - Cirque du...

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