ENT526 Guideline 4 for Strategy Section

ENT526 Guideline 4 for Strategy Section - PART THREE...

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Figure 4.1 PART THREE Crllting lhc Str-arcsv A Company's Menu of Strategy Options reGG W G@ Ernploy strategic alliances and collaborative partnerships? Integrate backvvard or forrnrard? Initiate offensive strategic rnoves? Merge rnrith or acquire other cornpanies? Outsource selected value chain activities? Ernploy defensiwe strategic What Web site strategy to ernploy? Functional-Area Strategies to Srrplrort the Abowe Strategic Ghoices R&D Engineering Production Marketing Hr.rrrran & Sales Resorlrces Finance (A company's third set of strategic choices) Tirning a Gornparry's Morres in the Marketprace First-Mover? Fast_Follornrer? Late_Mover? (A company's fourth set of strategic choices) . Gornplernentary Options .i ' company's second set of
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Figure 4.2 The Five Generic Competitive Strategies: Each Stakes Out a Different Market Position Type of Gornpetit-ve Adwantage Being Prrrsued Lourer Cost fl - L a l- f 0 v L E A Broad Cross-Section of Buyers A Narrovv Buyer Segrnent (or Market Niche) (Orrerall Low-Gost Prorrider Strategy Focused Lorar-Gost Broad Differentiataon
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ENT526 Guideline 4 for Strategy Section - PART THREE...

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