GUERRILLA MARKETING

GUERRILLA MARKETING - GUERRILLA MARKETING noted author: Jay...

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GUERRILLA MARKETING noted author: Jay Levinson • Perpetual approach to market planning • Requires time, energy, imagination • Requires a variety of weapons – list of 100 • Monitoring the results www.gmarketingcoach.com Re: Advertising Expenditure “We know that half of these billions were wasted, The only trouble is we don’t know The only trouble is we don t know which half.” Authorship attributed to various executives LESSON: ALWAYS MONITOR RESULTS Alive & Well: The Amazing Fashion Warehouse Boutique* • Massage chairs • Magazines • 5 drinks (3 cold, 2 hot) Birthda package • Washrooms (diapers 3 sizes) • Change room policy, Entrance TRUST DIGNITY RESPECT JOY UNDERSTANDING Birthday package • Goof bucks • Phone booth • Golf carts / shuttle bus • Garment guide • Newsletter • 24’ Pirate Ship • Charity events • Coat donation • Publicity: Cross border *Owned by Donald Cooper late 80’s early 90’s
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This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.

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GUERRILLA MARKETING - GUERRILLA MARKETING noted author: Jay...

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