GUERRILLA MARKETING

GUERRILLA MARKETING - GUERRILLA MARKETING noted author Jay...

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1 GUERRILLA MARKETING noted author: Jay Levinson Perpetual approach to market planning Doing the unconventional & unorthodox Requires time, energy, imagination Requires a variety of weapons – list of 100 Monitoring the results www.gmarketingcoach.com Re: Advertising Expenditure “We know that half of these billions were wasted, The only trouble is we don’t know The only trouble is we don t know which half.” Authorship attributed to various executives LESSON: ALWAYS MONITOR RESULTS Alive & Well: The Amazing Fashion Warehouse Boutique* Massage chairs Magazines 5 drinks (3 cold, 2 hot) Birthda package Washrooms (diapers 3 sizes ) Change room policy, mirrors, shelf & hooks Entrance TRUST DIGNITY RESPECT JOY UNDERSTANDING Birthday package Goof bucks Phone booth Golf carts / shuttle bus Garment guide Newsletter 24’ Pirate Ship Charity events Coat donation Publicity: Cross border Gas mileage policy Mascot: Zelda the Goose Tree-house / park theme *Owned by Donald Cooper late 80’s early 90’s
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