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Unformatted text preview: powerful message. • Warning: Pick a niche because you can’t be an expert on everyone’s stress! 2/25/2008 2 Focus on a group of people that have similar stresses in their lives and become their Trusted and Respected Authority IF YOU ACCOMPLISH THIS YOU BECOME THEIR PREFERRED SUPPLIER! 4 Currencies in People’s Lives • MONEY CURRENCY IS ANYTHING OF VALUE. VALUE CAN BE FUNCTIONAL EMOTIONAL OR FINANCIAL. • TIME • FEELING SAFE • FEELING SPECIAL EVERYTHING WE DO OR BUY IS TO GET US MORE OF THESE FOUR CURRENCIES! CREATE HUNDREDS OF WAYS TO COMPETE THAT ARE NOT ONLY PRICE DRIVEN IN ORDER TO DIFFERENTIATE YOURSELF IN ORDER TO BE NOTICED, REMEMBERED, TRUSTED AND FAMOUS TRUSTED AND FAMOUS! RATIONALE: LIFETIME VALUE OF A CUSTOMER REMEMBER OBJECTIVE: BECOME PREFERRED SUPPLIER !...
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- Spring '10
- Marketing, Store of value, human marketing, Trusted and Respected p Authority