Richard Branson Lecture Notes

Richard Branson Lecture Notes - How does...

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1 “If you can run one business well you can run any business. There just needs to be a crying-out need for you to enter the marketplace. The time to go into a business is when it is go into a business is when it is abysmally run by other people.” Sir Richard Branson How does background/character of Richard Branson manifest itself in the success, development or practice within the Virgin Empire? Risk taker; adventurer; intuitive; determined; flamboyant; clown prince; buccaneer – Marketing publicity stunts – Surviving the British Airways dirty tricks campaign Captain of sports teams – Competitive but “benevolent dictator” Fun to be underdog; anti-establishment; zeal; fun-loving – Differentiation strategy; organizational culture Unshakable belief in self; intuitive – Virgin Airline – The Manor as a recording studio Deficit or self-actualization? What was key inspiration? Genesis of the Opportunities • Student magazine (change the world) • Walk-in centre (girlfriend’s abortion) • Mail order records (cash flow) • Discount retail record store (mail strike) • Record label (exciting British music scene) Record label (exciting British music scene) • Night clubs (from New York experience) • Airline (personal bad service experience) • Global branding over 200 companies ($1billion to play with after selling Virgin Records due to British Airways adversity)
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This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.

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Richard Branson Lecture Notes - How does...

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