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Unformatted text preview: 1 Terry McBride founder, Nettwerk Music The Value of Values How does background/character manifest itself in the success, development or practice Terry McBride? • Absorbed, independent, rebellious outlook • Sticks with core values • Music must speak to him • Strong core beliefs and personal value system • Intuitive, innovative, opportunistic • Fearless • Faithful DEFICIT MODEL OR SELF ACTUALIZATION? KEY INSPIRATION? Explain the genesis of the opportunities recognized by the entrepreneur. • Managed music for friends as a hobby. • Liked music that touched him emotionally. • Started Nettwerk and managed three bands locally locally • 1990 Sarah McLachlan – Surfacing album 1997 (Lilith Fair 1996-1999) • Signed Dido, Sum 41, BNL, Avril Lavigne 2 The Music Industry Macroenvironment : technology: internet, digital, satellite, cable TV (more choice); lifestyles & values: peer to peer (P2P) sharing; consumers becoming independent, sophisticated, self-focussed, adopting social and value based tendencies...
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This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.
- Spring '10