Terry McBride The Value of Values Reading

Terry McBride The Value of Values Reading - 1 Terry McBride...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1 Terry McBride founder, Nettwerk Music The Value of Values How does background/character manifest itself in the success, development or practice Terry McBride? • Absorbed, independent, rebellious outlook • Sticks with core values • Music must speak to him • Strong core beliefs and personal value system • Intuitive, innovative, opportunistic • Fearless • Faithful DEFICIT MODEL OR SELF ACTUALIZATION? KEY INSPIRATION? Explain the genesis of the opportunities recognized by the entrepreneur. • Managed music for friends as a hobby. • Liked music that touched him emotionally. • Started Nettwerk and managed three bands locally locally • 1990 Sarah McLachlan – Surfacing album 1997 (Lilith Fair 1996-1999) • Signed Dido, Sum 41, BNL, Avril Lavigne 2 The Music Industry Macroenvironment : technology: internet, digital, satellite, cable TV (more choice); lifestyles & values: peer to peer (P2P) sharing; consumers becoming independent, sophisticated, self-focussed, adopting social and value based tendencies...
View Full Document

This note was uploaded on 02/26/2010 for the course ITM ENT526 taught by Professor Wise during the Spring '10 term at Ryerson.

Page1 / 3

Terry McBride The Value of Values Reading - 1 Terry McBride...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online