Welcome to ENT526 and myths lecture

Welcome to ENT526 and myths lecture - QMS102 Everything you...

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QMS102 D.Schlanger 1 Everything you needed to know about being an … ENTREPRENEUR … but were afraid to ask. Professor D. Schlanger Winter 2008 What is Entrepreneurship? • Entrepreneurship is the nexus of two phenomenon: – the presence of lucrative opportunities – the presence of enterprising individuals i.e. entrepreneurs What is “nexus?” What is Entrepreneurship? Entrepreneurship is a process . Opportunities are generated by changes in technological, economic, or social conditions all the time. E.g. Expedia.ca: online travel service founded in 1995. Could it have been launched prior to 1990? No Changes needed to realize opportunity No. needed to realize opportunity! technology: access to Internet for millions and software to integrate airlines and hotels economic: needed safe and reliable way of making payments over the internet and paying commissions to an Internet company social: awareness, confidence and trust of consumers had to increase Adapted from Entrepreneurship by Baron, Shane & Rueben, Thompson/ Nelson, 2008, pp.6-9 What is Entrepreneurship? Entrepreneurship is a process . Opportunities are generated by changes in economic, technological, or social conditions all the time.
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Welcome to ENT526 and myths lecture - QMS102 Everything you...

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