BSBMKG502-Supavadee-Ass-2.docx - Supavadee Seedaken Student...

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Supavadee Seedaken BSBBMK502 Assessment Task 2 Student ID 180012 Introduction The automobile can help people to travel and transport goods farther and faster, and has opened wider market areas for business and commerce. The number of vehicle in the world is increasing sharply in few nearly year. It is leading to occurring of many environment factors such as CO2 emission, transport traffic. Therefore, development and increase supplying the environment friendly and economic effective products is the main direction of automobile companies. Marketing Objectives and strategies The purpose of this report is providing the main activities of Toyota Motor Corporation in the past few years and its future plan that shows how the company running its business to meet the demands of market in the past and in the future. Toyota’s corporate goal is to achieve continuous growth and enhance its corporate value by contributing to society and gaining customers’ enduring trust through global operations and through products reflecting Toyota’s advanced technology that target the local demand in each market. Toyota current positioning strategy: Toyota does business in more than 170 countries globally; that’s more countries than McDonald’s with restaurants in over 100 countries. (2009) (Toyota facts) Toyota ranked 3rd on the “World’s Most Admired” list, behind only Apple and Berkshire Hathaway. (Feb. 27, 2009) Toyota Motor Sales became the best-selling retail automaker in the U.S. (2009) (Toyota facts) Toyota has more hybrids on the road than all other automakers. (TMS news release on New Product Leadership, Sept. 21, 2009. Based on R.L. Polk & Co. U.S. Vehicles in Operation as of Jan. 1, 2009.) (Toyota facts) 1
Supavadee Seedaken BSBBMK502 Assessment Task 2 Student ID 180012 Toyota was first in five of the 10 vehicle categories in Consumer Reports’ annual rankings, the most of any automaker: Toyota Highlander, Prius, RAV4 and Sienna, and Lexus LS 460. (April 2009) (Toyota facts) Toyota has the highest owner loyalty of any automaker. Toyota ranked #1 by having the greatest percentage of households return to purchase or lease another Toyota vehicle. (R.L. Polk & Co., Jan. 13, 2010) Monitoring marketing mix Isolate Component for testing Toyota’s corporate goal is to achieve continuous growth and enhance its corporate value by contributing to society and gaining customers’ enduring trust through global operations and through products reflecting Toyota’s advanced technology that target the local demand in each market. Toyota has become a global company, with 51 manufacturing companies in 26 countries. Their vehicles are sold in more than 170 countries. Toyota’s primary markets are Japan, North America, Europe and Asia. From April 2009 to March 2010 vehicle sale result in Japan is 2,163,000 units and oversea is 5,074,000 units. Vehicles sold by Daihatsu and Hino are included in the vehicle 2
Supavadee Seedaken BSBBMK502 Assessment Task 2 Student ID 180012 The area need to improving performance Place - Toyota is a wholly owned overseas firm . Its CEO lives in Japan, who’s not yet completely knowledgeable about global business.

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