april 1 mit 202

april 1 mit 202 - Radio and Canadian Recording Industry...

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Radio and Canadian Recording Industry MIT202
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02/27/10 MIT 202 Recording History 2 Canadian Radio Eras: 1. Towards Federal Involvement, ca. 1900- 1932 2. Golden Age (Public Radio), 1932-1955 3. Challenge of Television, 1955-1970 4. Local Radio Competition, 1970-present
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02/27/10 MIT 202 Recording History 3 Radio as Mass Medium (1930s/40s) 1. Emphasis on Evening broadcasts (drama, variety) 2. Heterogeneous audiences 3. US shows/stations popular (‘Amos n’ Andy’) 4. CBC is only network
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02/27/10 MIT 202 Recording History 4 Challenge of TV, 1950s 1. Radio Audiences: 1. national to local 2. mass market to market segmentation 2. National to Local Advertising 1. lower cost 1. prod. & broadcast 2. local retailers (car dealerships, etc.)
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02/27/10 MIT 202 Recording History 5 Radio Adapts 1. Radio Programming: 1. Mixed Drama/variety programming to Single Format (music/talk, etc.) 2. Format Programming 1. Target specific demographic groups 2. Teen audiences 3. DJ and Rock Music formats
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02/27/10 MIT 202 Recording History 6 Music Format Radio
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This note was uploaded on 02/26/2010 for the course MIT 2000 taught by Professor Robinson during the Spring '10 term at UWO.

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april 1 mit 202 - Radio and Canadian Recording Industry...

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