September 18

September 18 - while enjoying coke o Makes us think it’s...

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September 18, 2008 - Comparing the two coke ads: o Multiculturalism o “Bringing the world together” o Under the category of totalize: the sense of group identity o What draws us in: there is a beginning, middle, and an end o Graphic ad: emphasizes all the effort that goes into making one bottle of coke o A younger demographic 16-25 o Everyone singing on the hill: totalize o Polar bear and northern lights: relating to us, sit down and watch a movie
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Unformatted text preview: while enjoying coke o Makes us think it’s a clean, natural product because of the atmosphere it is advertised in. (polar bears) o “Coke is it ad” – appealing to a younger demographic- playing “hip” song Makes you part of a group o Coke Is it- with bill cobs Celebrity influence, high profile “Coke tastes better”- comparing it to Pepsi...
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