Unformatted text preview: while enjoying coke o Makes us think it’s a clean, natural product because of the atmosphere it is advertised in. (polar bears) o “Coke is it ad” – appealing to a younger demographic- playing “hip” song Makes you part of a group o Coke Is it- with bill cobs Celebrity influence, high profile “Coke tastes better”- comparing it to Pepsi...
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- Spring '10
- bear, polar bear, coke ads, Coke tastes, group o Coke