November 4

November 4 - November 4, 2008 Popular culture and...

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November 4, 2008 Popular culture and advertising 1. popular culture- entertainment produced by cultureal industries composed of symbolic content mediated widely and consumed with pleasure - popular culture advertising is everywhere - it is often criticized held up to pulic criticize - some people think about advertising as being a part of popular culture. He thinks that it is sorta true, there are some commonalities. But there are contrasts between popular culture and advertising. 2. adertising - there is simple advertising- focousing on the commodity and compound advertising. Compound involved the commodity and also non-commodity material, he is talking about symbolic content. 3. popular culture and advertising contrasted a. intentionality - He argues that there is a difference in intentionality. First orfer intentions is to communicate. Second order intentions- the ultimeate goal is to incease consumption b. the brevity of advertising- more money put into per minute values (30 sec ads) c. anonymity-
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This note was uploaded on 02/26/2010 for the course MIT 2000 taught by Professor Robinson during the Spring '10 term at UWO.

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November 4 - November 4, 2008 Popular culture and...

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