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Unformatted text preview: -20-40 percent of purchases would not have occurred without nagging o Movies, home video, fast food-Marketers are playing with children developmental abilities-73% of parents say that they feel they cannot protect their children from popular culture-Questionable ethics, they just want to move their products-Have to create wants-Create citizens into consumers-The news it what we say it is Look at the 27 problems with advertising...
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- Spring '10