marketing - CLEP Introduction CLEP Exams The College...

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CLEP Introduction College Experience Who Should Consider Taking A Clep Exam? Registering For The Clep Day Of The CLEP Exam Format Of The Exam Score Reporting Exam Scoring Receiving Credit For A CLEP Exam American Government American Literature Literature Biology Calculus Chemistry College Algebra College Mathematics English Composition English Literature Financial Accounting Freshman College Composition Development Humanities Information Introduction To Educational Psychology Introductory Business Law Introductory Psychology Introductory Sociology Natural Sciences Precalculus Principles Of Macroeconomics Principles Of Management Principles Of Marketing Principles Of Microeconomics Social U.S. History I U.S. History II Western Civilization I Western Civilization II About Us CLEP Exam Study Guides CLEP Exam Flashcards CLEP Principles Of Marketing Exam The CLEP: Principles of Marketing examination was developed by the College Board as a way for individuals to demonstrate undergraduate-level knowledge and skills in this subject. Almost three thousand American colleges give credit to students who pass a CLEP exam; for this reason, many college-bound students take a CLEP exam in order to skip over introductory courses. The content of the exam is broken down as follows: the role of marketing in society (8-13% of the exam); the role of marketing in a firm (17-24%); target marketing (22-27%); and the marketing mix (40-50%). The marketing in society subset covers the following topics: ethics; nonprofit marketing; and international
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This note was uploaded on 02/27/2010 for the course UNKNOWN f taught by Professor F during the Spring '10 term at American Academy of Art.

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marketing - CLEP Introduction CLEP Exams The College...

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