notes 11-17 - CHAPTER 17 P ricing Objectives and Policies...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
11/17/2009 CHAPTER 17: Pricing Objectives and Policies • Everybody has a price – what is yours? •paradigm shift – everything goes back to ZERO! (test question) •1909-wage was $0.22/hour; mechanical engineer $5k/yr; most doctors had no college education • marijuana and heroin were available over the counter in pharmacies; heroin seen as healthy •see exhibit 17-1 •Price Has Many Strategic Dimensions – Key Pricing Policies - price flexibility - price levels over product life cycle - discounts and allowance – to whom & when *airline prices have increased significantly because of jet fuel, prices are time sensitive *forever stamps – price is important •article: Southwest success hinges on hedges bets on fuel prices pay off - although no longer growing at double-digit rates, it is the only big airline that’s still growing while other airlines burn through cash and lay off employees by the thousands
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/27/2010 for the course ASE 320 taught by Professor Raman during the Fall '08 term at University of Texas.

Page1 / 3

notes 11-17 - CHAPTER 17 P ricing Objectives and Policies...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online