Tobacco_No_Picutures

Tobacco_No_Picutures - Tobacco HP 200 Fall 2006 1 Estimated...

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1 Tobacco October 24, 2006 HP 200 Fall 2006
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2 Estimated Numbers (in Millions) of Persons Aged 18 or Older Reporting Past Month Tobacco Use: 2000 Percentages of Persons Aged 18 or Older Reporting Past Month Tobacco Use, by Total Combined Family Income: 1999 and 2000 Percentages of Persons Aged 18 or Older Reporting Past Month Tobacco Use, by Education: 1999 and 2000
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3 Percentages of Persons Aged 18 or Older Reporting Past Month Cigarette Use, by Total Combined Family Income and Educational Level: 1999 and 2000 Prevalence of Smoking Among Adults in Los Angeles County and in the LAC+USC Catchment Area (by Federal Poverty Level) FPL LAC+USC Trends in the Leading Causes of Death, Los Angeles County, 1990 and 2000 Rate (per 100,000) Cause of death 1990 2000 Percent change Coronary heart disease 311.3 230.5 -26.0% Stroke 69.0 60.0 -13.0% Pneumonia/Influenza 45.9 52.1 * +13.6% Lung cancer 50.1 41.8 -16.6% Chronic respiratory disease 36.4 38.9 +6.7% Diabetes 15.7 24.9 +58.8% Unintentional Injury 31.2 22.3 -28.4% Chronic liver disease 18.1 13.7 -23.9% Homicide 18.8 10.0 -46.8% Suicide 11.5 8.1 -30.0% Alzheimer’s disease 4.3 6.4 * +49.1% HIV/AIDS 22.5 5.5 -75.5% * 1998 rate
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4 Tobacco Product Placement Movies Bars Sporting Events Music Events Targeting through activities, music, other media These principles also work for: – Sports – Concerts – Parties – Movies – Other media The Problem Big Tobacco promised Congress it would stop paid product placement in 1990 –Movie smoking doubled since then –More than in 1960 The Problem Big Tobacco promised the Attorneys General it would stop product placement in 1998 –80% of PG13 movies included smoking before the agreement –80% of PG13 movies included smoking after the agreement –Smoking screen time in PG13 movies increased 50%
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5 The Problem 92% of top 10 grossing PG13 films in theaters in July-October, 2002 included tobacco Two out of three tobacco shots in the Top 50 movies from April 2000 – March 2001 were in G/PG/PG13 movies – The year before on 21% of tobacco occurrences were in G/PG/PG13 The Problem 0 5 10 15 20 25 30 35 40 Exposure to movie tobacco use grade 5 grade 6 grade 7 grade 8 0-50 51-100 101-150 > 150 Percent Tried Smoking • Strong scientific evidence that seeing smoking in the movies promotes teen smoking The Solution Certify no payoffs Require strong anti-smoking ads Stop identifying tobacco brands Rate new smoking movies “R” The Solution Certify No Pay-Offs The producers should post a certificate in the credits at the end of the movie declaring that nobody on the production received anything of value (cash money, free cigarettes or other gifts, free publicity, interest-free loans or anything else) from anyone in exchange for using or displaying tobacco.
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6 The Solution Require Strong Anti-Smoking Ads Studios and theaters should require a genuinely strong anti-smoking ad (not one produced by a tobacco company) to run
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This note was uploaded on 02/28/2010 for the course HP 200 taught by Professor Roybal during the Fall '05 term at USC.

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Tobacco_No_Picutures - Tobacco HP 200 Fall 2006 1 Estimated...

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