Spring 2010 630 301 Newark Syllabus Greczyn

Spring 2010 630 301 Newark Syllabus Greczyn - RUTGERS...

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RUTGERS UNIVERSITY RUTGERS BUSINESS SCHOOL PRINCIPLES OF MARKETING  29:630:301:Q5 SPRING 2010 FRIDAY 2:30-5:20PM/1WP 512 Instructor: Brian Greczyn, MBA  Email:    [email protected]  Phone: 609-239-2573 Office Hours:   By Appointment Course Objective/Overview This course examines marketing from a consumer’s and a manager’s perspective. The course  is   organized   around   the   marketing   process   to   clearly   delineate   the   relationship   among  marketing   decision   variables.   The   overall   objective   of   the   course   is   to   help   the   student  understand the marketing process as it relates to strategic and tactical decisions made by  business managers, and to develop and improve analytic and decision making skills.    This introduction to marketing will consist of both learning key concepts and applying these  concepts thru various exercises (in-class discussions,  Marketplace  game, etc.) to ensure a  true working knowledge of them and an appreciation of the challenges faced by managers in  competitive business environments. Topics will include market segmentation, product positioning, analysis of the marketing  environment, and how to design effective marketing strategies that address the key issues of  product, price, place, promotion and positioning.   Required Materials Marketing:  The Core 3rd Edition Hill Irwin.  Publication date:  2009.  ISBN 978-0-07-338106-0.   Subscription to the  Marketplace  Simulation Game .   Game ID: 1381-0013-0148 http://gm.marketplace-live.com/ Teaching Methods The course activities will include lectures, in-class activities and discussions, the  Marketplace  simulation and three examinations.  Attendance and class participation is expected and will  enrich the learning of everyone in the class.    Rather than spend our limited class time  repeating textbook material, much of the class time will be devoted to activities that flesh out the 
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material presented in the text.  Given this approach, it is necessary that you complete the  assigned reading before  class.  It is also the student’s responsibility to be fully prepared for in- class discussions.  Reading all assigned before class, doing all other assigned homework on-time, consulting with  the professor immediately when you need help, regular attendance, punctuality, and class  participation are strongly recommended actions for the student to excel in this course.    Syllabus updates and other course communication All changes and announcements will be made in class at least once.  If you anticipate being  absent from class, find a   classmate who can pick up handouts etc. for you, as you are 
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This note was uploaded on 03/01/2010 for the course BUSINESS S 29:630:301 taught by Professor Briangreczyn during the Spring '10 term at Rutgers.

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Spring 2010 630 301 Newark Syllabus Greczyn - RUTGERS...

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