Unformatted text preview: is the price factor. If certain substitutes come along and have a reduced price then it will force companies to lower their price anyway. Obviously there is the reverse side of this issue that concerns me. If I want a very specific item and I can’t find it anywhere cheaper, then I would be upset a bit because I’m having to pay more than I would normally Anytime you’ve got to fork out more money it is a cause for more concern. Overall though I feel that allowing resale price maintenance is a good thing as it will allow a better environment for making purchases as well as not having an adverse affect on other substitutes in the market....
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- Summer '07
- Supreme Court of the United States, Suggested retail price, Bush administration, Resale price maintenance