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http://www.nytimes.com/2007/07/17/technology/17game.html? _r=1&ref=business&oref=slogin Nintendo has continued to be sold out of Wii since the launch of the console. They anticipate more of the same in the lead up to the holidays. Over a hundred new games will be made available by Christmas to further encourage people to buy the Wii. Most gaming companies are reallocating resources towards developing games for the Wii system as the longevity of the system has begun to be established. Before the Wii, Nintendo was seen as a dying breed but now the gaming industry is beginning to stand up and take notice. The Nintendo Wii is an interesting console. The fact that it is outselling the Playstation 3 is more due to price then anything else. Sony limited their market by pricing their machine way out of some people’s reach. Not many casual gamers are going to fork out six hundred dollars for it. Sony has finally realized it and will continue
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Unformatted text preview: to see sales rise. This has spilled into the area of developing games as well. The industry is able to spend about ¼ the amount necessary to produce a Wii game as opposed to the more expensive Xbox or Sony games. This is helping to encourage even more games being produced. Nintendo is doing the right thing with appealing to the casual gamer with their average performance and excellent value. There is a market for both of the consoles. Playstation’s superior performance will appeal to those looking for quality. Nintendo will continue to do well with the casual gamer and children. The issue for Nintendo will be when Sony’s console of superior quality becomes cheap enough that people actually have to think about it. Nintendo Wii consumers are clearly more interested in price then in performance. In the past Sony has won the console war and it appears that they are gearing up for another return to the throne....
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