9702 管理學覆誦&egrave

9702 管理學覆誦&egrave

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1 5/5 Midterm Examination (Ch6~Ch9, Ch18) ± p ³³ P ´ z „“ ’ ³ ³ ¨ V £ ” A~H i L ´ z „   5/26 ± + ³³ P ´ z „“ ’ ³ ³ ¨ V £ (p.492) I~µ i ³ L ´ z „   6/2
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Management Chapter 8 Strategic Management shellywu.tem95g@nctu.edu.tw
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3 Terms to Know(1/2) strategies vs. strategies Management vs. business model strategic management process core competencies Opportunities vs. threats vs. Strengths vs. weaknesses (SWOT)
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4 Terms to Know(2/2) corporate strategy vs. business (competitive) strategy vs. functional strategies growth strategy vs. stability strategy vs. renewal strategy BCG matrix Michael Porter’s competitive advantage cost leadership strategy differentiation strategy focus strategy
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5 O U T L I N E 1. The Importance of Strategic Management Define strategic management, strategy, and business model. Explain why strategic management is important. 1. The Strategic Management Process List the six steps in the strategic management process. Describe what managers do during external and internal analyses. Explain the role of resources, capabilities, and core competencies. Define strengths, weaknesses, opportunities, and threats.
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6 O U T L I N E (cont’d) 3. Types of Organizational Strategies Describe the three major types of corporate strategies. Discuss the BCG matrix and how it’s used. Describe the role of competitive advantage in business-level strategies. Explain Porter’s five forces model. Describe Porter’s three generic competitive strategies and the rule of three.
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7 O U T L I N E(cont’d) 4. Strategic Management in Today’s Environment
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1. The Importance of Strategic Management a. strategies vs. strategies Management vs. business model b. strategic management process a. core competencies b. Opportunities vs. threats vs. Strengths vs. weaknesses (SWOT)
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9 Strategies vs. Strategies Management vs. Business model The decisions and actions that determine the long- run performance of an organization. . Managers do to develop the organization’s strategies . .
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10 Strategies vs. Strategies Management vs. Business model (Cont. .) Is a strategic design for how a company intends to profit from its strategies, work processes, and work activities.    ) Focuses on two things: Whether customers will value what the company is providing. Whether the company can make any money doing that. L K b ² “ W &
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11 Why is Strategic Management Important?
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9702 管理學覆誦&egrave

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