9702 管理學覆誦&egrave

9702 管理學覆誦&egrave

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Unformatted text preview: Economics of Regulation and Antitrust 1 Management Chapter 4 Managing in a Global Environment & & & & & & & & h & & shellywu.tem95g@nctu.edu.tw Management ð  | + � � � � � � � �  � � 3-2 You read and study this chapter Global Perspective ( h & & & ) h & & h & && Parochialism ( k O & ) Ethnocentric vs. Polycentric vs. Geocentric ( k O vs. k vs. k ) How do Business Globally k h Type of international organizations How organizations go international Management ð  | +  3-3 Terms to Know Global Perspective parochialism ethnocentric attitude polycentric attitude geocentric attitude Type of international organizations multinational corporations (MNCs) multidomestic corporation global company transnational organization How organizations go international global sourcing exporting importing licensing franchising strategic alliances joint venture foreign subsidiary market economy command economy national culture GLOBE Management ð  | +  3-4 Whats Your Global Perspective? Parochialism ( O & * ) A narrow view that does not recognize differences Is viewing the world solely through its own eyes and perspectives . ( & ) | x A & & & & & & & h ) Is not recognizing that others have different...
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9702 管理學覆誦&egrave

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