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Ch01 - (MANAGEMENT p p D rn William First make yourself a...

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p   D      ‚    ( ( MANAGEMENT MANAGEMENT ) )   p   p r n M William William 2009/2/24
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        „        i First, make yourself a reputation for being a First, make yourself a reputation for being a creative genius. creative genius. Second, surround yourself with partners who Second, surround yourself with partners who are better than you. are better than you. Third, leave them to get on with it. Third, leave them to get on with it. —David Ogilvy —David Ogilvy
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3 Who Are Managers? What Is Management? What Do Managers Do? What Is An Organization? Why Study Management? How Study Management? x d MBA? Master of Business Administration h   textbook h
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4    N    1. M   2. M   ( management ) 3. o - 4. M   ( organization ) 5. o -
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1. M   (definition) 2.   (level) 5 M : 1. 2. CEO (Chief Executive Officer) 3. The Peter Principle Non-managerial Top Middle First- line 1. r n M : WHO ARE MANAGERS? MANAGERS?
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° ° °   or h ? h   or h ? x *   or h ( h )? ° ° ¤ ? h h 1. x * h ° ° ¤ _      * 2. Someone who coordinates and oversees the work of other people so that organizational goals can be accomplished. 6 WHO ARE MANAGERS? WHO ARE MANAGERS?
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First-line Managers Individuals who manage the work of non-managerial employees. Middle Managers Individuals who manage the work of first-line managers. Top Managers Individuals who are responsible for making organization-wide decisions and establishing plans and goals that affect the entire organization. 7 CLASSIFYING MANAGERS CLASSIFYING MANAGERS
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8 o ˝ * ° ° ° ° ° ° ° ° ° ° ° ° ± ° ° ° ° ± o ²   r n M 2. r M : WHAT IS MANAGEMENT?
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