UNIVERSITY OF ROCHESTER
William E. Simon Graduate School of Business Administration
Professor G. William Schwert
Advanced Managerial Data Analysis
TuTh 3:10-4:30 PM
The course's objective is to provide a systematic way to organize and make use of
quantitative information in business decision-making. We will build on what you learned in
GBA 412, extending that knowledge to include the situations frequently encountered in decision-
Why study this material?
In the short run -- factual evidence plays a key role in the Simon School curriculum.
any students that are further along in the program and have taken the more advanced classes in
finance, marketing, operations, etc.
In the longer run, for you to make effective decisions as a
manager you must make sense of a variety of kinds of information.
Some information will
involve impressions, educated guesses, or gut feelings, which are not very quantitative.
information will be more quantitative, such as financial statements, forecasts about the market
for a new product, estimates of competitors' R&D expenditures, information on inventories, sales
and orders, and so on.
To make effective use of this kind of information, and managing the sheer
volume of information of this kind, is a big issue.
You must have an organized, logical way to
think about it, which is what GBA 412 and APS 425 provide.
You have to compete with other
managers, some of whom have a lot of experience, others are well trained, etc.
as a Simon School graduate is that you approach business decision-making from the standpoint
of getting the analysis right.
When you make a decision, you ask yourself: What is the logic of
What does it tell me are the relevant facts to focus on?
Do I have this information,
or where can I get it?
What is the reliability of the information I have or can acquire?
you learned in GBA 412, and that will be further developed in APS 425, are an integral part of
the set of tools you will come to rely on to succeed in a competitive business environment.