Chapter-8 - Chapter 8 Building Organizational Partnerships...

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Information Systems Today: Managing in the Digital World 8-1 8 Chapter Building Organizational Partnerships Using Enterprise Information Systems “If the Internet turns out not to be the future of computing, we’re toast.” Larry Ellison, Founder and CEO, Oracle Corporation
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Information Systems Today: Managing in the Digital World 8-2 Learning Objectives
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Information Systems Today: Managing in the Digital World 8-3 Learning Objectives
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Information Systems Today: Managing in the Digital World 8-4 Enterprise Systems Problem: o Information systems growing over time o Lack of integration Different computing platforms Difficult to integrate Data must be reentered from one system to another Same pieces of data stored in several versions
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Information Systems Today: Managing in the Digital World 8-5 Legacy System Approach
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Information Systems Today: Managing in the Digital World 8-6 Enterprise System Approach
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Information Systems Today: Managing in the Digital World 8-7 Supporting Business Activities Internally focused systems o Support functional areas, business processes and decision- making within an organization o New information (value) is added at every step
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Information Systems Today: Managing in the Digital World 8-8 Externally Focused Systems Coordinate business activities with customers, suppliers, business partners and others who operate outside the organization Interorganizational systems o Streamline the flow of information between companies
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Information Systems Today: Managing in the Digital World 8-9 Internally Focused Systems: Value Chain Flow of information through a set of business activities o Core activities – functional areas that process inputs and produce outputs o Support activities – enable core activities to take place
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Information Systems Today: Managing in the Digital World 8-10 Core Activities Inbound logistics activities Receiving and stocking raw materials, parts and products Cisco – delivery of electronic components from suppliers Operations and manufacturing activities Order processing and/or manufacturing of end products Dell – component parts assembled to make products Outbound logistics activities Distribution of end products Amazon.com – delivery of books to customers
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Information Systems Today: Managing in the Digital World 8-11 Core Activities (II) Marketing and Sales activities Presale marketing activities (e.g., creating marketing brochures) Amtrak – use of IS to update prices and schedules Customer service activities Postsale activities HP – downloads related to purchased products
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Information Systems Today: Managing in the Digital World 8-12 Support Activities Administrative activities Support of day-to-day operations (for all functional areas) Infrastructure activities Implement hardware and software needed Human resource activities Employee management
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Chapter-8 - Chapter 8 Building Organizational Partnerships...

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