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Chapter-3 - Chapter 3 Valuing Information Systems...

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Information Systems Today: Managing in the Digital World 3-1 3 Chapter Valuing Information Systems Investments “The most important discoveries of the next 50 years are likely to be ones of which we cannot now even conceive.” Sir John Maddox, 1999
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Information Systems Today: Managing in the Digital World 3-2 Learning Objectives
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Information Systems Today: Managing in the Digital World 3-3 Learning Objectives
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Information Systems Today: Managing in the Digital World 3-4 Valuing Information Systems Information systems can be used in three ways to add value to an organization: 1. Automating 2. Informating 3. Strategizing
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Information Systems Today: Managing in the Digital World 3-5 IS for Automating: Doing Things Faster With automation, tasks can be completed: o Faster o Cheaper o More accurately o With greater consistency
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Information Systems Today: Managing in the Digital World 3-6 Automating: Example Loan processing comparison for 3 methods (from the moment the customer takes the application until the applicant is notified of decision) o Manual loan process – 25 to 40 days o Technology-supported process – 5 to 20 days o Fully automated process – 1 hour to 15 days
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Information Systems Today: Managing in the Digital World 3-7 IS for Organizational Learning: Doing Things Better Information systems can also be used to: o Learn about processes o Improve processes o Support organizational learning
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Information Systems Today: Managing in the Digital World 3-8 Informating: Example Computer- based loan system identifies peak times during the year when specific loans are processed
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Information Systems Today: Managing in the Digital World 3-9 IS for Supporting Strategy: Doing Things Smarter IS used to gain or sustain competitive advantage o Turning benefits of automating and informating into strategic advantage
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Information Systems Today: Managing in the Digital World 3-10 Strategizing: Five Types of Organizational Strategies Organizational strategies define the way in which a company plans to gain/sustain competitive advantage
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Information Systems Today: Managing in the Digital World 3-11 Overall Low Cost Leadership Strategy Offer best prices in the industry or product/service category Broad focus o Wal-Mart
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Information Systems Today: Managing in the Digital World 3-12 Focused Low-Cost Strategy Offer best prices in the industry or product/service category Focus on niche o Dell
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Information Systems Today: Managing in the Digital World 3-13 Broad Differentiation Strategy Offer better products/services than the competitors Broad Focus o Nordstrom
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Information Systems Today: Managing in the Digital World 3-14 Focused Differentiation Strategy Offer better products/services than the competitors Focus on niche o Apple High-quality computers Home and educational markets
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Information Systems Today: Managing in the Digital World 3-15 Best-Cost Provider Strategy Provide products of reasonably good quality at competitive prices o Target
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