ch 10 - Behavior in Social and Cultural Context Chapter 10...

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Unformatted text preview: Behavior in Social and Cultural Context Chapter 10 Social and Cultural Psychology • Social Psychology- how social rules, attitudes, relationships, and groups infuence people to do things they would not necessarily do on their own • Cultural Psychology- Roles and Rules • Social norms- • enforced by punishment and reward • may be laws, unspoken understandings, unconscious • Social roles- • gender, occupational, family roles • when we violate these we feel uncomfortable or are made to feel so Milgram’s obedience study • obedience to authority fgures • even when it violates our own ethical standards • “learner” and “teacher” participants • learner receives shocks For incorrect answers, 0-450 V • but learner is a conFederate • Prior to experiment- only 1 in 1000 would deliver the high level shock • 2/3 actually obeyed to the Fullest extent Milgram’s obedience study • virtually nothing the learner did changed the likelihood of compliance by the teacher • What did lower compliance • . • when learner was in same room • when person in charge was deemed not to be an authority Fgure (ordinary person) • . Stanford Prison Study • College students assigned the roles of prisoner or guard in a mock prison • 2 weeks • prisoners became distressed, helpless, and panicky, and some had to be taken out • but none asked to quit • many of the guards also became harsh and abusive • experiment called off in 6 days Stanford Prison Study • powerful example of how social situation affects behavior • students behaved in ways they normally would not • may not have been an effect of the role being played, but rather obedience • Zimbardo’s instructions Why we obey • some compliance with rules has benefts For all in society • consequences, benefts, authority's legitimacy • but why obey when we would rather not? Why we obey...
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This note was uploaded on 03/06/2010 for the course PSC 1 taught by Professor Prokosch during the Fall '08 term at UC Davis.

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ch 10 - Behavior in Social and Cultural Context Chapter 10...

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