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201IndustryAnalysis (1) - Adam Taylor Industry Analysis...

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Adam Taylor Industry Analysis paper Group 1 MIE 201-003 3/5/2010
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Quick Serve Restaurants (QSR) account for 1200 Billion dollars in sales in the U.S. alone (TradeKing, comp). QSRs separate themselves from other restaurants by efficiently serving the customer, allowing them to sell too many customers at one time. This efficiency and quickness meshes well with the American business attitude. “They’ve become even more interwoven into the fabric of American culture” says John Boris, a senior vice president of Zagat (Boris, John). The fast food industry is very dynamic and due to the economic downturn value and quickness has become a priority among consumers. Fast food eateries supply just that (Boris, John). The major competitors of the industry are: Yum! Brands, McDonald's, Domino's Pizza, Burger King Holdings, Wendy's/Arby's Group, Inc , Starbucks Corporation , Subway, (IBISWorld). Yum! Brands is the world’s largest fast food company. It owns KFC, Pizza Hut, Taco Bell, Long John Silvers (LJS), A&W, Pasta Bravo, Wing Street, and East Dawning . Its operating regions are China, U.S and International (TradeKing, comp). Its current market cap is $15.81 Billion on the NYSE. Its operating revenue is $9,413 million and EBITDA are $720 million. Yum! Brands’ CEO, David C. Novak has been with the company since 2002 and has seen since then a steady climb in share prices from $12.30 a share in 2002 to its current standing of $33.70 a share. The company has 5 concepts and all of them follow the same principle of
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