MK 320 Homework Assignment

MK 320 Homework Assignment - MK 320 Homework Assignment:...

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MK 320 Homework Assignment: Consumer Behavior By: Akriti Trehan and Matthew Cyr
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Summary of Light Drinker Interview: A light drinker is an individual who consumes alcoholic beverages less than two drinks per week and is more likely to not be stable while under the influence. Our group had interviewed a 22 year old young female who is in her last year of college and about to start to her career. In a college lifestyle, it is very likely that many students have experimented with drinking and this young lady had started drinking her first drink during her second year of college. She had experimented at her friend’s party while engaging and reminiscing with other peer members in her class. Many college students have their own preference for alcohol as she had mentioned that she prefers mixed drinks with vodka such as Smirnoff or Grey Goose. While she was an underclassman, she had been to college fraternity parties and enjoyed meeting new people and reminiscing with her friends from her classes. Every weekend she would get together with friends for a beer or two at a dancing party and enjoy a good time. She only drinks with her closest friends from her classes and occasionally goes to the bar. As a light drinker, she mentions that she only drinks once in two weeks as she seems to have a very busy schedule doing
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MK 320 Homework Assignment - MK 320 Homework Assignment:...

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